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Mash up: The Power of a Brand
Mash up: The Power of a Brand
Marketers today look to the Coca-Cola brand as a model of marketing power. Its image has transcended national borders and cultural barriers to reach almost everyone on earth. From there the brand continued to penetrate further around the world. Today Coke remains a powerful brand with over a century of history behind it The success of the Coca-Cola brand has made it an icon not just in the world of brand marketing but of American history. It symbolizes the popularity of a soft drink as well as the dominance of American entrepreneurialism in the twentieth century and beyond. Facebook is the world’s largest social network, with 901 million monthly users worldwide, and roughly 200 million in the United States, or two-thirds of the population. Facebook grew from being a quirky site for college students into a popular platform that is used to sell cars and movies, win over voters in presidential elections and organize protest movements. It offers advertisers a global platform, with the exception of China, where Facebook does not operate. Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands.
http://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr&source_page=additional_articles&article_id=article_1172770548217Accessed 13 May 2012, Updated May 25 2011Accessed
Accessed 13 May 2012, Updated May 14, 2012
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